One of the more challenging things for smaller ministries is using social media effectively. There’s just so much to do for a lot smaller staff (say a staff of one???) to do in a week that social media is often lacking. The problem is that in order to connect with younger generations, you just have to do it – at least Facebook and Twitter.
One of the ways we’ve been able to stay on top of social media is to connect our twitter accounts, facebook accounts, facebook pages, and blogs. Doing this allows us to publish in multiple places with less effort.
For instance, every time I post on the pastor’s blog, that post is auto-tweeted, and shows up on our church fan page. For the blog/twitter connection, we use the YOURLS plug-in because we are using the YOURLS URL shortening platform. We’ll cover that in another post later. But, if you don’t have YOURLS, you could use something like Twitter Tools, that you can set to automatically post a tweet linking back to your blog post.
Connecting the blog to Facebook is a little trickier. There are a number of ways to do this, but since we wanted a little more external exposure, we’ve connected with Networked Blogs. Once you’ve registered a blog with Networked Blogs, you’ll see a “Syndication” option on your blog management screen. From there you can control which fan pages Network Blogs will post your blog to.
Incidentally, you could also use the Facebook Notes app to import your blog onto your facebook page’s notes. We chose not to do this because we want to encourage people to visit the blog apart from facebook. But it is a lot easier to get going than the Networked Blogs route. The downside to using Notes is that you can’t edit the notes.
We’ve also connected our church Facebook fan page to twitter. This is pretty easy since Facebook has an internal app for that (click here). From here, you can set the twitter links on a per page basis, and control what Facebook content gets sent to Twitter. It’s really easy and self explanatory.
So, our blogs get posted to Facebook and Twitter automatically, and our Facebook content gets tweeted automatically to Twitter.
If you have any questions, feel free to ask.