Vimeo has always had a more “artistic” community than other video services. But, interestingly, Vimeo just announced their new service called Vimeo Pro which is a video hosting solution for “businesses.” It allows organizations to leverage Vimeo’s incredible video delivery system without slamming their artistic community with a bunch of commercial content. After the break, I’ll tell you why I think this is great news for smaller churches.
First, it’s affordable. At $199 per YEAR, you get all the benefits of Vimeo’s infrastructure – 50GB of storage, HD, mobile compatibility, and more – for about what most service charge for just two months. Additionally, there’s no bandwidth cap or limits (update: they added a limit of 250,000 “plays” of your videos).
Second, it’s Vimeo. Vimeo has the slickest infrastructure for video. While YouTube often feels like walking through a dark alley in a slum laden borough, Vimeo has always enjoyed a more refined and pleasant experience. That’s great for your visitors.
Branding. While the Plus service has channels, the Pro service gives you the opportunity to fully brand the video experience to your organization’s image. The example portfolios they show-off have no Vimeo branding – SIP, NADA, ZERO, ZILCH (well, except for the Vimeo-specific examples). That means you get all of your visitor’s attention.
Advanced Analytics. Judging from their promo video the analytics engine gives you tons of data, not just viewing numbers but also geographical information, and viewer habits. I’m sure you’ll get all the other cool stuff you expect from advanced analytics, like referrer information, etc.
So… do you think your church will use the new Vimeo Pro solution? I’m going to be really pushing for it for our church… wish me luck!