I found this over at churchjuice.com. It’s notes from an Echo 2012 lecture by Rob Thomas, the resident of RT Creative Group. At Thrive Church, we make a lot of mini movies. Rob gives some really good ideas on what make a great mini movie.
I love what Rob is trying to convey. One of the biggest challenges I find is getting the main idea across cleanly, but effectively. It’s not as easy as it sounds. To get a tight, compelling script takes a lot of effort, and is way more important than the quality of your video work.