Twitter: Revisit

I just posted an article about taming twitter, pointing to an article about churches neglecting their twitter accounts.

Church Marketing Sucks revisits the topic, building on the previous article, with a discussion about how churches can do a do a better job with social media.

One of things that continues to come to mind for me is that social media is not the fad that many thought (hopes) it would be. Instead is part of the present evolution of communication in our time – like it or not. Twitter and Facebook are very different and require different approaches. The point being, we can’t ignore it lest we risk being relegated to irrelevance, and more importantly, we need an intentional strategy, tailored around the way we do ministry, and be willing to respond and adapt that strategy as we continue to learn how to engage better.

See the discussion: Churches Aren’t Paying Attention on Twitter: A Post-Mortem | Church Marketing Sucks.

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